In his brilliant book, “A Brief History of Time,” Professor Stephen Hawking opens with the story of a well-known scientist who gave a public lecture on astronomy. The scientist described how the moon orbits the earth, the earth orbits the sun, and how our solar system orbits around the center of the galaxy. When he finished, a little old lady got up and said, “What you have told us is rubbish. The world is really a flat plate supported on the back of a giant tortoise.”

The scientist gave a knowing smile and replied, “What is the tortoise standing on?”

“You’re very clever, young man, very clever,” she replied. “But it’s turtles all the way down!”

We all know people like that little old lady. The point is, why try to convince them otherwise? If they believe that the universe is a big stack of turtles—or that all network marketing opportunities are illegal pyramids—nothing you present to the contrary is going to change their belief.

So as you go about building your business, don’t try to convince, persuade and sell negative people. SORT your MLM prospects, and look for the ones that are open to an MLM business opportunity.

One of the biggest mistakes new distributors make, is thinking that sponsoring is a one-shot, all-or-nothing event. Actually, it’s a process.

One that takes different amounts of time for different
opportunity seekers. Your goal shouldn’t be to sell or “close” anyone, but rather to give the prospect enough information, so they can make the best decision for them.

Unlike sales, where often you are taught to manipulate or close people, in Network Marketing we are looking for people motivated enough to take action themselves. We simply want to expose them to the opportunity, and see if they are open to it. Some people are open to new concepts, and others are stuck with the preconceptions they’ve been taught. You want to look for the open-minded ones, and steer clear of the others. They are too much work, and they’re no fun to be around.

It’s not about convincing people or changing their beliefs, as much as it is about finding the people who are open to what you have. It is a sorting process, divided into stages, where the prospect indicates their level of interest and commitment at the appropriate level.

Along the way, you will meet people who believe all network marketing opportunities are pyramid schemes. Why spend all or any of your time trying to convince them otherwise when there are legions of people who are open to what you have?

The objective of your sponsoring process should be to sort out the non-prospects and get the genuine MLM prospects the information they need to make a decision. Everyone we know and meet is a suspect. They may be a candidate for the business; they might be a retail customer; or they may be neither. Once you understand some simple steps to sorting people out early, the process is pretty simple.

Tags: distributors, genuine MLM prospects, MLM business opportunity, MLM prospects, Network Marketing, opportunity seekers

Technorati Tags: distributors, genuine MLM prospects, MLM business opportunity, MLM prospects, Network Marketing, opportunity seekers

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This entry was posted on Friday, June 13th, 2008 at 9:28 am and is filed under MLM - multi level marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.