10 Basic MLM Network Marketing Business Principles

“How can I get a hold on my marketing efforts so I can increase my client base?”  This is the question I got from one of my distributors recently.  As we talked a little more about the issues he was facing, marketing wasn’t where he needed help initially.  He needed help with being clear about what business he is in and who would pay for the MLM products he offered.  We also found that his Business Foundation wasn’t solid enough to support the goals of his business; therefore his marketing efforts were not efficient.

After working with him to build a solid foundation, he was able to create a solid marketing plan and increased his MLM prospect base immediately. 

I’m sharing this story with you because 80% of business is marketing.  If you think about it, most activites that we do in our MLM business are focused on getting new business in one form or another–your target market is the CORE of marketing.  If you don’t have customers you don’t have a business.  Since marketing is such a critical ingredient for business, one must understand business to understand marketing.

When you understand business your marketing efforts will be effortless.  To understand business I’ve listed the 10 Basic MLM Business Principles that a small business owner should know and understand.  It will help give you clarity in your business so that you will have clarity in your marketing. Read the rest of this entry »

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When Your Dream is Big Enough… You’re Rich!

What will keep you charging in your MLM Multi Level Network Marketing business when you have a bad day? Think about it. People in traditional businesses have two primary advantages over us networkers: 

#1) They have a lot of money invested; therefore, when they have a bad day, they are not likely to throw in the towel and quit. Sure they may think about it, but they will also think about the mortgage they have on their home, and the money they borrowed from friends and family members. This usually will keep them in their business even when someone returns the only product that they sold for the day or when they have to use their Visa to pay off MasterCard. Read the rest of this entry »

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Where are the so-called Professional MLM Network Marketers?

Back on March 13, 2004 at 10:45am a Motion to Form the Distributor Rights Association was placed on the floor of the Clarion Hotel, Las Vegas, at a deliberative assembly open to anyone involved with the MLM Industry and unanimously passed by the audience of approx 80 Professional Network Marketers along with some Corporate Executives and MLM Attorneys that represent companies and distributors.

And on that same evening, the operational structure and Board of Directors and Officers were nominated and unanimously voted on… so that a Staff was in place to begin creating a Voice for all Independent Contractors who call themselves MLM’ers/Network Marketers! (approx 13M in US).

The attorney panel was awesome as we drafted, and voted on the standards to be published in the 1st Edition of the “Independent Contractor’s Global Standards and Education for Companies and Distributors” now published and available to any one who becomes a member or wants to buy a copy. Robert’s Rules of Order was used and adopted by this deliberative assembly to keep parliamentary order and parallel early American legislative procedure. Read the rest of this entry »

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Do you Build your MLM Business scattered or with a Daily Method of Operation?

You grab the mail from your mailbox. Between all the bills and junk mail you find a letter from your MLM company. You rip it open and pull out a bonus check. You laugh and say, “I might as well cash it and go shopping!”

On your way to the bank you notice about 50 cars, bumper to bumper, slowly following a hearse.

Suddenly the hearse accelerates to over a hundred miles per hour. Your sense of adventure kicks in and you decide to pursue. You rush past fifteen other cars just to keep up with the speeding hearse.

The hearse makes a U-turn, followed by a right turn and then a sharp left turn. Luckily you’re Mario Andretti’s cousin, so you’re able to stay on his tail, but 20 of the other cars can’t keep up and drop out.

The hearse speeds up for a mile, zips down an alley, runs a red light and disappears into heavy traffic. Even you can’t keep up, so you decide to quit trying. Read the rest of this entry »

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Things to Consider at Tax Time

Are you DONE with tax filings or just getting started?  I hope you are planning to file a Schedule C, I hear a lot of small businessowners do not and it’s a shame to pay MORE than you need to on taxes.  Since this just might be on your *to-do* list, I wanted to share some tips my accountant has given me:

The first step in reducing taxes is to know what is deductible.  A simple definition of a deductible expense is an “ordinary and necessary expense you incur while furthering your business for profit”.   If that seems vague, keep in mind that Congress intended the tax code to be general, because all deductions are unique to the particular facts and circumstances of a particular person and/or situation.  My tax guy has defined ordinary as “one that is common and accepted in your field of business” and necessary is “one that is helpful and appropriate for your business”. However, an expense does not have to be indispensable to be considered necessary. 

In our network marketing business it is not unusual to have an expense that is used partly for business and partly for personal purposes.  You can divide these expenses and deduct the part that is for business.  (Example:  I wrote off a trip to Mexico and even though I stayed with friends, the purpose of the trip was business so I wrote ALL my expenses off…airfare, rental car, food…but not the lodging since I stayed with friends.  In the audit for that year, the auditor let it go after I explained it).

Limits on Losses:  If you DO NOT carry on your business activity with the intention of making a profit, you CANNOT use it to offset other income.  If you deem this to be a hobby, or for sport or recreation, then you are eligible to only deduct the expenses of the hobby up to the income the hobby generated.  Some people DO choose to work network marketing as a hobby…so this applies to them! Read the rest of this entry »

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Belly to Belly or Virtual (Offline or Online)

Here’s a topic that will be debated for a LONG time and with 60 years of history for the belly-to-belly crowd, some may never convert.  I AM a total and complete convert to the internet after experiencing the power and savings that the Virtual aspect provides.  Today (and for years) I generate a totally online MLM income.

I am a big believer that our Industry is all about bringing people together and that means creating community.

All communities need gathering places.  Think of the corner pub, the office lunchroom, the neighborhood bookstore, the local hobby shop, the village church, that hip downtown music club, or the Hotel ballroom – all places where people can gather in groups.

Virtually, a gathering place can be a mailing list, a discussion topic, a chat room, a multi-player game, a forum or bulletin board, a website, or some combination of these.  In fact Social Marketing (via MySpace, Facebook, LinkedIn, Ryze and dozens of others) are the newest craze getting more hits than Google! Read the rest of this entry »

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MLM: No Sales Required

Have you worked like crazy in your Network Marketing opportunity for months or years, talked to hundreds, maybe thousands of prospects, and achieved very little result? Ever wonder why those ex-truck drivers and ex-welfare moms posing next to their Lamborghinis and million dollar homes can do it and you can’t?  Have you ever thought “What’s wrong with me?”

If so, you’re in good company. Thousands of would-be successful distributors are giving up or starting over yet one more time, and most of them are headed for a familiar dead-end result. You see, they lack one little piece of vital information. If they knew and accepted this little morsel of truth, a futile and continuous round of failure would be transformed into a path of assured success and fulfillment. It would transform their hours of teeth-clenching and gut-wrenching “working the numbers” into pleasant exchanges with interested and qualified prospects, many of whom would join their organizations. Knowing this tidbit can do the same for you!

What is this closely held and much-denied secret? It is that effective Network Marketing requires selling!

Horrors! You say they told you that you didn’t have to be a salesperson? There it was, right there in their ad: “No Selling Required!” They said, “Just share the products and the opportunity with a few others, help them do the same!” They may have overstated the simplicity and ease just a bit. Read the rest of this entry »

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