11 Factors stopping You from signing up your MLM Leads

Have you ever been certain an MLM lead was going to join your group, only to have him turn you down? Do you struggle to bring people into the business, while others in your company have much higher success rates? Have you ever wondered why some people, who are obviously “perfect” for the business, never even seriously consider it?

The answer to all these scenarios may be one or more of the 11 little-known but critical factors in play throughout your recruiting process. Each of these 11 factors has a serious effect on the ways prospects view both you and your MLM opportunity.  In fact, if you didn’t cover these with your current Reps, you will see they come in play there, too!

Some of them may be addressed by your website or personal meeting, others during a telephone call (with or without your sponsor); still others may be handled in the follow-up emails they receive; but they all must be addressed someplace, or your results will suffer.

For each of these factors that you don’t deal with correctly, you will meet with a corresponding decrease in the number of qualified people you sign up. By this, I mean that you will miss signing up good people, who would do well in an MLM business if they did join. The more of the 11 factors not addressed in your system, the more good people you’re missing. Read the rest of this entry »

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Getting past Price Objections

A lot of people get stumped the minute someone says, “Oh, I think that’s too expensive,” but price objections are rarely really about price at all. Many of the people who get this objection are simply delivering monologues to their prospects.

They’re boring them and making them uncomfortable— and a price objection is an easy way for the prospect to put an end to the conversation. 

Then, since the Networker doesn’t know what to say next, they “shut up.” Prospect wins.

The thing you need to remember is this: If you can identify the value of your MLM product for someone, even if they’re broke, they’ll try to find the money to do it.

Your first step is to determine people’s interest by asking casual questions. If the person is even mildly interested in your story, you want to find out what caused that little bit of curiosity— and if you give them a chance, they’ll gladly tell you.

Be alert to whatever sparked their interest, because that’s the benefit they want. If you’re listening intently, you can then align your presentation to show them how they can get those benefits with what you have to offer.

Since you’re citing benefits they just told you they want, you know they will be interested and see the value.

Most legitimate price objections are based on a lack of perceived value— the value of what you’ve presented doesn’t seem equal to the cost involved.

If there are other distributors presenting your MLM products or MLM opportunity successfully, then you can!

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Turn the old Ben Franklin Close on yourself

The Benjamin Franklin Close (also known as “The Balance Sheet Close”) is one of the classic old time sales tactics used to close a sale. Never heard of it? Shame on you — not enough sales training.
The scenario is this: You’ve made your presentation, but the MLM prospect is on the fence, and won’t make up his or her mind.  You’ve tried everything, but can’t get them to budge.

Then you say, “You know Benjamin Franklin was one of our wisest citizens, wouldn’t you agree, Mr. Johnson?” (Get prospect’s agreement) “Whenever he was faced with a decision — and he had some pretty big ones back then — he would take a plain piece of paper, draw a line down the middle and put a plus (+) on one half, and a minus (-) on the other.”

“In his genius he discovered that by listing all the positive elements on the plus side of the paper, and the negative things on the minus side, the decision would become obvious — pretty sound concept, agreed?” (Get prospect’s agreement) Read the rest of this entry »

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Building Trust, Admiration and Respect will further your MLM Business

In today’s world of over-selling, hype and fraud at the highest levels of our society, nothing could be more important to an MLM distributor and MLM business owner than building trust, admiration and respect with prospects, customers and associates. Most of us are in a highly suspect business to begin with. Network Marketing, to some people, does not spell value, honor and integrity. Yet to us it does. So how do we bridge the gap and shine some light on what we see in our chosen profession?


Trust is obviously not given automatically. It must be earned. Too often, we take it for granted — either because we trust ourselves, trust others or fail to recognize in the moment how others may see our offer of financial gain. Trust is earned through what we say and what we do. In these actions we must become predictable and believable to others. Read the rest of this entry »

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There IS only ONE thing to Fear in your MLM Business

Building an MLM business can be a scary experience for some people because it involves talking to other people – and talking to other people means exposing yourself to the possibility of rejection and disappointment.

No matter how often you tell yourself that when someone says no they are only rejecting the MLM opportunity (and truthfully, their own potential) and not you, it still hurts!

No matter how often you tell yourself that you get paid for telling your story, regardless of the outcome, or that every no is a valuable learning experience, it is still disappointing.

No matter how often you tell yourself that getting a “no” doesn’t mean you have failed, it often feels like you have.  And if there’s one thing most people want to avoid at all costs, it is Failure. Read the rest of this entry »

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The Power Of Conversation

If you think about it…

The secret to our Network Marketing business IS Conversation, and it is something we all have done for a long time, and many have even mastered.

Then let me ask an obvious question here:

Why do people not use more conversation as a sponsoring tool?  Good question…according to psychologists, we hold as adults around 100-150 conversations a day minimum…and these can be very strong prospecting tools if properly utilized.

Have you ever talked to someone and after they have walked away, you thought…”Shoot! I wished I would have mentioned my MLM company or MLM product…?” 

Well… nowadays, you really need to be more professional with your approach in conversations, and also in general…people today get hit up a lot by telemarketers and less than professional mlm’ers, and you need to have a much more professional and focused approach that gets their interest when their defenses are down…

That is why conversation is such a great tool…most people during a conversation are at ease and their defenses are at bay…not up… Read the rest of this entry »

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Networking with Strangers in comfort

We know we need to talk to people, so let’s look at a situation we all find ourselves in when we attempt to speak with someone we don’t know.

Place and time: an elevator in a professional office building, late afternoon.

You get on the elevator, push the button for your floor, and watch the numbered lights flick on as you climb.  What’s on your mind? Things you need to take care of at work before 5pm; what you might have for dinner that night; weekend plans. . . .

Then suddenly the elevator stops. It’s not your floor.

The doors slide open and there is a woman:  “Going up?” she asks, as she steps in. You smile politely and nod. She pushes the button for her floor, and the doors begin to close.

The woman looks very professional and carries a stuffed briefcase. She leans back against the wall and sighs. “What a day,” she says.

You smile politely. “Yes, yes, what a day,” you respond, and then you look away.

Suddenly your mouth goes dry and your mind goes blank—you stare up at the numbers above the door. Yikes! It’s like you’ve completely forgotten how to speak. You know you’re being rude, but, well, you don’t know what to say anymore.

The elevator continues to climb: 6…7…8…

All you can think about is your MLM business, and the fact that you know you should try to contact this woman — she’s professional and sharp-looking; who knows, she might be interested. You’ve read all the books and listened to the tapes.  You know you should — but your heart is racing.

9…10. . . 11 …

You smile in her direction. She’s watching the numbers. You think: This is the longest elevator ride of my life!

A voice inside you — the brave, confident, I’m-a-leader voice — whispers: Just talk to her, get a business card, do something.

But you’re frozen. Because there is another voice inside you — the scared, embarrassed, I-can’t-do-it voice — yelling:

Don’t say anything! She wouldn’t be interested? She’s too corporate, she’s not the Network Marketing “type,” she doesn’t need it. She would laugh at you.

12 … 13 … 14 … the elevator stops. The doors part, and the woman steps out and disappears. You lean back against the wall.  The doors close, you are alone.

And you . . .feel horrible.

Where The Action Is

Welcome to the Frontline — the Frontline of Networking.

Of all the “lines” in the world of Network Marketing — upline, downline, crossline, bottom line — the Frontline is perhaps the place of greatest fear and greatest productive action. Read the rest of this entry »

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