MLM: What is a Sponsor?


There’s a big difference

A recruiter seems to be in a frantic search to find superstars among the crowd and their way to find them is to sign them up and then just watch and wait.
The recruiter believes in love ‘em and leave ‘em.
He or she expects the superstar to eventually rise to the top and the others to eventually quit.

A sponsor has a different attitude altogether.  They believe that anyone worth sponsoring is worth developing.  A sponsor believes in marrying those people. 
The recruiter wants a one night stand.

Being a sponsor is an ongoing activity.  It is this ongoing activity that creates loyalty to the sponsor and gives the sponsor serious credibility.

The recruiter is a traveling salesperson, once they sold you – their gone.
The sponsor is a helper-teacher who wants you to have the training and tools you need to be successful and the encouragement to keep plugging.

There is a transferable concept here.  Your sponsor wants you to be a sponsor.  A sponsor develops other sponsors by deliberate, careful, help and encouragement.

The recruiter expects you to be a born superstar.  There’s no such thing.  Superstars are made, their not born.  Their developed.

Making a superstar takes training, encouragement, help, patience and time. 

It takes being a sponsor.
What does it take to become a superstar?  It takes alot of attitude: like confidence, committment, determination, credibility.
Where do these attitudes come from?
They’re learned, their taught, their caught.  They are the stages of development of the network marketing superstar.

Learn to be a real sponsor, develop others who will be real sponsors, teach them to teach others to be real sponsors.

In my opinion, the secret to network success is found in this.

A recruiter is not building a network marketing organization, it is all one level and most of them will quit.

The sponsor is building a duplicatable system that can run downline through their organization.  They build a powerful downline with this technique.  Their not building a downline of distributors, they’re building a downline of sponsors.

What is the difference between a recruiter and a sponsor?

It is the difference between hype and help.  The sponsors job begins when you enroll, the recruiters job ends when you enroll.
The recruiters job is to sign up people, the goal of the sponsor is to build leaders.

Before asking yourself which you want to be, ask yourself which do you want your upline to be.

Remember, you are the upline to all your people.  The keys to success in networking is sponsor, keep being a sponsor.

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