As paradoxical as it sounds, there are many Network Marketers out there who never network. They never engage in the process and mechanics of networking to build their list of contacts with any speed. I’ve often wondered why this is the case. Who knows — maybe it’s lack of understanding about what it takes to succeed in this business, maybe fear, maybe just lack of know-how.

Yet networking can jumpstart an MLM business like nothing else, and it’s vital for maintaining a profitable MLM business. Here I’ve outlined seven fundamental actions we all need to do to fully access the potential Network Marketing offers each of us:

1. Be Where People Are
2. Expectation Intention
3. Host Mentality
4. Plant First, Harvest Later
5. Discover for Connection
6. Reconnect and FollowUp
7. Provide Value

Let’s look at each one of these for better clarity. Read the rest of this entry »

Once you define your MLM niche, you are likely to find many other niches within it.

A niche is a clear subset of a larger category.

Home-based entrepreneurs, pet owners, computer users, chocolate lovers and gardeners are all separate niches. Some consumers might belong to several of those niches.

An example of what a niche market is not: “People who want to learn how to shoot better scores in golf.”

In this example, there are far too many people within the main category (golf) to make this a true niche. Virtually everyone who plays golf will want to play better and shoot better scores so this wouldn’t qualify as a niche, much less a category worth pursuing.

An example of a niche market: “Women who play golf who want to learn how to drive the ball longer and straighter.”

This would be a niche because it clearly defines and segments who you’ll cater to and why they would need your service. Read the rest of this entry »