Have you ever been certain an MLM lead was going to join your group, only to have him turn you down? Do you struggle to bring people into the business, while others in your company have much higher success rates? Have you ever wondered why some people, who are obviously “perfect” for the business, never even seriously consider it?

The answer to all these scenarios may be one or more of the 11 little-known but critical factors in play throughout your recruiting process. Each of these 11 factors has a serious effect on the ways prospects view both you and your MLM opportunity.  In fact, if you didn’t cover these with your current Reps, you will see they come in play there, too!

Some of them may be addressed by your website or personal meeting, others during a telephone call (with or without your sponsor); still others may be handled in the follow-up emails they receive; but they all must be addressed someplace, or your results will suffer.

For each of these factors that you don’t deal with correctly, you will meet with a corresponding decrease in the number of qualified people you sign up. By this, I mean that you will miss signing up good people, who would do well in an MLM business if they did join. The more of the 11 factors not addressed in your system, the more good people you’re missing. Read the rest of this entry »

If I mention the words “photocopier” or “overnight delivery” or “personal computer,” chances are that a specific brand name immediately pops into your mind. When you go to the grocery store, don’t you gravitate toward certain products over and over because you know them by name and think to look for them each time you walk down the aisles?

In each of these situations, you’re activating “mental shelf space” — the automatic association of a product or service with the person or organization delivering it. That is the kind of powerful mental connection that each of us needs to develop for our MLM business. If you’re an expert Networker, not only will the people you know think about you when the MLM product or MLM service you’re associated with comes up in conversation, but your name rolls off their tongues as quickly as the recognized brand of overnight delivery service.

Please understand, we’re not talking about a right or wrong way to network. Even a broken clock is right twice a day; however, different Networking styles produce different results. Is your Networking style appropriate for you, your Networking partners, your markets, your MLM products and services, and your own goals and objectives? Will it bring you to the results you’re after? Only you can answer these questions.

Take a moment to think — when your network of acquaintances thinks about you, what do you guess comes to mind? Analyst, insurance person, that guy from the office, international marketer? You know the saying, “It’s not what you know, it’s who you know”? Ask yourself who knows you. Do they know what you can do for them? When they think of the MLM product or service you provide, do they automatically pull your name off the shelf? There’s no reason they shouldn’t; you need to decide what perception you want to create of yourself.

I tell my prospective MLM distributors that passively thinking about something does nothing for their wallets. Remember when you were growing up, and people told you to “think before you speak”? Sage advice to be sure, but focused, targeted action must follow the thoughts!

You and I will work very hard over our lifetimes. Hard work is not the challenge. Working smart is. Short of scientific inquiry and space exploration, there’s not a lot of “new” information; this means it’s in your power today, through your choice of a Networking approach, to create mental shelf space for yourself in enough people’s minds to build a booming MLM business.

What style are you employing and what methods are you using to become known to your MLM target market? Read the rest of this entry »

Strategy and tactics. What’s that have to do with MLM business success?

More than you could imagine…

The proper alignment of strategy and tactics is a requirement for success in military operations. And when it comes to “big” mega-corporations most people realize you need a focus on and a balance in this power team as well.  But when it comes to MLM business success most owners fall woefully short of alignment and focus on their business strategy. Tactics are what rule the day… just about every day!

That’s why understanding how to manage this foundational balancing act could be the single most important intellectual asset you develop as an MLM business owner.

Let’s get started with two quick definitions.

Strategy: “Strategy” is your carefully and intentionally planned approach to achieving success in business ownership.  From your MLM business as a whole, to the decisions made on a day-to-day basis – your success hinges on having a solid strategy. Your overall strategy will impact and mold your minor strategies in key growth areas like systems development, marketing, sales and your client service policies. Read the rest of this entry »