Network Marketing: Find your MLM Niche Market

The English word “niche” comes from a French word that means, “to nest.” And that’s what Network Marketing Distributors can learn to do very successfully, filling small voids left by the big players. 

A niche market is a focused, targetable portion of a market.  By definition, then, an MLM business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers. Each niche, by definition, has its own special place in the market.

It has to start with you analyzing the MLM Company you joined.  Many people join Nutritional Companies or Telecommunications companies…and whichever you joined…you had a reason. 

Perhaps you believed it offered a large market of consumers to tap into…and that is usually the mistake of most network marketers…EVERYONE is NOT your market.

If you can define a niche…a tightly focused market you want to play in then your MLM Success is pretty much guaranteed.

Let’s look next at how you can narrow in on a Niche that fits for you and your chosen network marketing opportunity.  

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