Strategy and tactics. What’s that have to do with MLM business success?

More than you could imagine…

The proper alignment of strategy and tactics is a requirement for success in military operations. And when it comes to “big” mega-corporations most people realize you need a focus on and a balance in this power team as well.  But when it comes to MLM business success most owners fall woefully short of alignment and focus on their business strategy. Tactics are what rule the day… just about every day!

That’s why understanding how to manage this foundational balancing act could be the single most important intellectual asset you develop as an MLM business owner.

Let’s get started with two quick definitions.

Strategy: “Strategy” is your carefully and intentionally planned approach to achieving success in business ownership.  From your MLM business as a whole, to the decisions made on a day-to-day basis – your success hinges on having a solid strategy. Your overall strategy will impact and mold your minor strategies in key growth areas like systems development, marketing, sales and your client service policies. Read the rest of this entry »