As you create your DMO, phoning people may be part of it and one thing I learned is you can’t bury your head in the sand when it comes to dealing with voice mail in cold market prospecting. So if you are buying MLM leads you have probably already found that you average 50 percent live contacts and 50 percent voice mail messages during any one week of prospecting calls. More importantly, you want to get seven out of ten prospects to return your call within 24 hours.

How is this possible in the cold market?

With what I like to call “voice mail magic.”

There are two critical elements to developing a voice mail message that prospects can’t resist. The first element is the “words you use”. The worst mistake you can make is to “wing it” when you leave a message for someone in the cold market. Always remember that the cold market doesn’t know you, doesn’t care about you, and if you don’t get their attention in the first ten seconds, it’s over. They will erase your message and go on to the next 25 messages they have waiting for them.

Here are the exact words I use to get a 70 percent call back return: Read the rest of this entry »