Once you define your MLM niche, you are likely to find many other niches within it.

A niche is a clear subset of a larger category.

Home-based entrepreneurs, pet owners, computer users, chocolate lovers and gardeners are all separate niches. Some consumers might belong to several of those niches.

An example of what a niche market is not: “People who want to learn how to shoot better scores in golf.”

In this example, there are far too many people within the main category (golf) to make this a true niche. Virtually everyone who plays golf will want to play better and shoot better scores so this wouldn’t qualify as a niche, much less a category worth pursuing.

An example of a niche market: “Women who play golf who want to learn how to drive the ball longer and straighter.”

This would be a niche because it clearly defines and segments who you’ll cater to and why they would need your service. Read the rest of this entry »