When I was 21 years old, my mentor asked me what I thought the value of an hour was. I honestly did not know how to answer the question. He went on to teach me one of the most valuable lessons I have ever learned.

He suggested that the value of an hour was priceless. This confused me some, so this is what he said to me.

If you invest one hour each day in understanding yourself and your environment better, you will accumulate nine 40-hour weeks over the course of a year!

Yikes!

As you can imagine I was blown away when he put it to me that way.

Nine 40- hour weeks? This seemed impossible until I did the math. Read the rest of this entry »

Once you define your MLM niche, you are likely to find many other niches within it.

A niche is a clear subset of a larger category.

Home-based entrepreneurs, pet owners, computer users, chocolate lovers and gardeners are all separate niches. Some consumers might belong to several of those niches.

An example of what a niche market is not: “People who want to learn how to shoot better scores in golf.”

In this example, there are far too many people within the main category (golf) to make this a true niche. Virtually everyone who plays golf will want to play better and shoot better scores so this wouldn’t qualify as a niche, much less a category worth pursuing.

An example of a niche market: “Women who play golf who want to learn how to drive the ball longer and straighter.”

This would be a niche because it clearly defines and segments who you’ll cater to and why they would need your service. Read the rest of this entry »