Once you define your MLM niche, you are likely to find many other niches within it.

A niche is a clear subset of a larger category.

Home-based entrepreneurs, pet owners, computer users, chocolate lovers and gardeners are all separate niches. Some consumers might belong to several of those niches.

An example of what a niche market is not: “People who want to learn how to shoot better scores in golf.”

In this example, there are far too many people within the main category (golf) to make this a true niche. Virtually everyone who plays golf will want to play better and shoot better scores so this wouldn’t qualify as a niche, much less a category worth pursuing.

An example of a niche market: “Women who play golf who want to learn how to drive the ball longer and straighter.”

This would be a niche because it clearly defines and segments who you’ll cater to and why they would need your service. Read the rest of this entry »

Ok, since a niche is a position of opportunity…think of your specialty, or an area you specialize in.

Hopefully, this connects to your MLM Business in some way…it should!

To determine if a particular MLM niche is right for you, ask yourself these questions:

1. Do I have an identifiable target population with similar interests and needs?
2. Is the market large enough to support my MLM business?
3. Can I tailor my products, services, and MLM business identity to address that market’s particular needs?
4. Is my target market currently underserved?
5. Can I reach my potential customers in a cost-effective manner?

Niche marketing focuses on a specific segment of consumers. 

An MLM niche can be defined by a consumer’s age, gender, ethnic background, occupation, hobbies, and other interests. 

Even problems can be a defining characteristic.

An MLM niche can also be created by a need, a want, or a preference. Read the rest of this entry »